Apple’s iTunes Wi-Fi Music Store is pretty cool. Immediately after updating my iPhone to firmware v1.1.1 I “clicked” on that little purple iTunes icon and presto, I was browsing an iPhone formatted version of the iTunes store. I gave it a try and purchased Matchbox 20’s “How Far We’ve Come” (which in hindsight was so fitting). It couldn’t have been easier… in seconds the song was on my iPhone and crankin’ away (great song BTW).

Yesterday I stopped in to the Hoboken Starbucks on Washington Street (yes, the one I affectionately refer to as the “AMD Hoboken Office”) and checked to see if the Starbucks iTunes Wi-Fi Music Store was live. The Starbucks feature wasn’t there yet, but I was still able to access the T-Mobile HotSpot for free and browse the iTunes Wi-Fi Music Store on my iPhone. I went ahead and purchased an album (Pearl Jam Live at Lollapalooza 2007, for those keeping track). In less than 10 minutes 20 songs were on my iPhone and crankin’ away again. Wicked cool!

It’ll be neat when the Starbucks iTunes functionality gets enabled in NJ (I’ll check it out in NYC this week anyways). I always seem to like one of the songs playing in Starbucks and not know what/who it is. Pretty soon I won’t need to ask someone and will be able to purchase it on the spot. Some smart people at Apple and Starbucks… maybe I should finally jump in on those stocks.